11/08/2011 § Leave a comment
Owning your own design through guidance of a chief luxury designer can equal one of the most unique products purchased for every consumer. About three years ago my infatuation with menswear was born through one of my very first projects in Uni. I thought the menswear market was moving onwards to something a bit more exciting than the usual grey suit. The consumer was also more mature than the previously seen “metro-sexual”. I then studied and surveyed men to find out what would be the best way to target them with a product. The result was men’s bags through a hypothetical collaboration of Fred Perry and Pro-Box.
The project of the “manbag”, consisted of building your own bag, through guided choices via a website. The options offered, were gadgets that were functional in a bag. The bag itself was a gadget and a mate to the owner. The design created of to be the owner’s mate, added that special personalised touch that they had created according to their own needs.
Anyway, it’s been about three years now since this project and as I was sitting in my course last Wednesday, our guest speaker Emily Cronin briefly showed us one of her articles on the bespoking trend, http://www.elleuk.com/news/fashion-news/have-it-your-way. Nike was one of the first to come up with the idea, but I was very glad to see that my hypothetical project was not too far off as a prediction. And this showed a bit of confirmation.
The amount of luxury companies that are offering the products to have a hint of bespoke (in some cases), is definitely eye catching. From my perspective, I think it is a great idea as it is a selling point on many different levels. The products will be custom to your choices and also a one off that will not end up being a high street copy as most runway collections become.
I don’t know how long this trend will last or how it may evolve, but it is also an amazing way of bringing the interaction levels between brands and customers along with sharing that interaction with peers via the social medias. Just something to think about and observe.
Emily you were an absolute brilliant speaker and inspiring. Thank you!